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Hi, there. 👋

I’m Tam and this is my story: 📖

Ever since my first day as an English-speaking kid at a German-speaking kindergarten, I’ve been fascinated by the workings of languages, their differences and similarities, the subtle nuances that arise from their speakers’ cultural practices and beliefs… 🤔🤯

A linguistics major, I dabbled in everything from Quechua to Sanskrit, from Occitan to Czech. And to make ends meet, I moonlighted as a fitness and group exercise instructor, eventually working my way up to club manager. 💪🏋️‍♀️

After my Master’s, I was fortunate enough to land an amazing internship at a tech magazine. 👩🏻‍💻

That got the ball rolling and from that point onwards, my career would always have to do with writing—whether it was news reports, ads, blog content, microcopy, or campaign slide decks. ✍️

Today, written language is at the core of everything I do—both professionally and academically. As a marketer, copywriting and brand storytelling are among my strongest skills. 🇺🇸🇩🇪

And as a PhD candidate, I am investigating how congruent and incongruent labels affect different consumers’ perceptions of products. 🍏🍎

What’s your story? 🤗

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